From Start-up
to Stand-out
HELPING FOUNDERS GROW WITH CLARITY, CONFIDENCE AND COMMUNITY THROUGH WHOLESALE + RETAIL.
HEY, HI(FIVE)
We’re Kaity and Katharine, the co-founders of For Now - our retail incubator that helped 200+ emerging brands over the course of 6 years get in front of their audiences and grow.
After selling For Now at the end of 2023, what was clear to us was what we still LOVED doing: helping founders strategically grow their businesses through retail.
Enter Founder Fives: workshops, courses and 1:1 strategy sessions for small clothing and accessories brands to learn how to thoughtfully grow without wasting time or money.
The Wholesale Growth Lab
Join the Waitlist:
Your roadmap to getting your brand into retail stores—without the guesswork.
If selling to stores has felt overwhelming—figuring out pricing, pitching to buyers, and actually getting stores to say yes—you’re not alone. After working with 250+ brands, we’ve seen exactly what works (and what doesn’t). This course gives you the recipe to prepare, pitch, and profit from wholesale.
What Founders are Saying about Founder Fives
“Surround yourself with people who mention your name in rooms you’ve never stepped into—that sums up Kaity + Katharine of the founder Fives group.”
— Yvonne, Founder of Piper & Cloth
“Being part of Founder Fives has been an incredible experience. We've loved learning from Kaity and Katherine, whose insights and guidance have been invaluable.”
— EJ Boyce, Co-Founder of GenHappy